Portfolio
Here you can view a selection of student projects and campaigns that reflect my academic work and practical experience throughout my studies. These projects highlight my ability to combine research, strategic thinking, and creative problem-solving to address real-world challenges across areas such as marketing, sustainability, communication, and campaign development. Each piece represents an opportunity to apply classroom knowledge to meaningful, project-based work.
Together, these projects demonstrate my approach to developing thoughtful strategies, producing professional deliverables, and collaborating on initiatives that require both analytical insight and creative execution. They showcase my commitment to continuous learning and my ability to translate ideas into well-structured solutions that communicate clear objectives, informed strategy, and measurable impact.
The Solution to Fast-Fashion is Loan2Own
Product Marketing Campaign | Campaign Strategy Building | Market Research & Implementation
Loan2Own is a circular fashion platform concept designed to address the environmental impact of fast fashion while making quality clothing more affordable and accessible to consumers. The platform introduces a flexible credit-based system that allows users to rent clothing and gradually transition toward ownership over time. By extending the lifecycle of garments and encouraging repeated use, the model aims to reduce clothing waste and promote more sustainable consumption patterns within the fashion industry. This approach aligns environmental responsibility with consumer convenience, creating a solution that supports both sustainability goals and evolving customer expectations for flexibility and affordability.
The concept was developed as part of a semester-long collaborative project that focused on integrating sustainable innovation with practical marketing strategy and product development. The project required evaluating market demand, exploring consumer behavior related to clothing ownership and rental, and designing a scalable platform that could realistically operate within the modern fashion ecosystem. Through this process, the team combined research, strategic planning, and creative problem-solving to develop a concept that not only addressed environmental challenges but also presented a viable business opportunity within the growing circular economy.
Here you can view a collection of professional marketing campaign mockups that demonstrate my ability to conceptualize, design, and execute strategic brand initiatives. These mockups are built around both real and hypothetical brands, allowing for creative exploration while maintaining a strong foundation in market research, audience targeting, and brand positioning. Each project reflects a focus on developing cohesive campaign systems that align visual identity, messaging, and channel strategy.
Collectively, these mockups highlight my approach to building compelling brand narratives, crafting high-quality visual assets, and designing campaigns with clear objectives and measurable outcomes. They showcase my ability to translate strategic thinking into polished, real-world marketing executions that balance creativity with performance-driven results.
Formula One Arcade - Marketing Analysis & Redesign
Product Marketing Campaign | Campaign Strategy Building | Market Research & Implementation | Brand Redesign | Data Analytic & Research |
F1 Arcade is an experiential hospitality brand backed by Formula 1 and Liberty Media, operating across six US locations and eight globally. This project delivers a comprehensive two-part marketing analysis: a full audit of F1 Arcade’s current strategy — examining brand identity, target audience, competitive positioning, and channel mix — against the backdrop of a rapidly growing US F1 fanbase that has expanded tenfold from 5 million fans in 2018 to 52 million in 2025. The audit identifies four critical strategic gaps: no race calendar activation programme, no documented loyalty mechanism, absence from the two highest-density F1 markets in the US (Austin and Miami), and broad audience targeting that undermines the repeat visit frequency essential to eatertainment unit economics.
The second half of the project proposes a full campaign redesign built around a single strategic thesis — depth before breadth. The revised strategy repositions F1 Arcade from a novelty entertainment venue to the permanent home of F1 fan culture, anchored by the Race Calendar Strategy (24 races, 24 activations), a three-tier Race Pass loyalty programme, a College and Gen Z acquisition channel, and a revised geographic expansion roadmap prioritising Austin and Miami. New channel additions — F1 podcast sponsorships, Google paid search, and a campus ambassador programme — complement an increased TikTok presence to drive the primary KPI: four or more annual visits per customer, against Topgolf’s cautionary benchmark of 1.5.
Here you can view a collection of graphic designs I have created throughout my work as both a student and a developing professional. These pieces highlight my ability to combine creativity with purposeful design, producing visuals that communicate ideas clearly while maintaining strong aesthetic appeal. The gallery includes work created for a variety of contexts, including marketing materials, digital campaigns, branding concepts, and academic projects.
Together, these designs reflect my approach to visual communication—balancing composition, color, typography, and messaging to create graphics that are both engaging and effective. Each piece demonstrates my continued effort to refine my design skills while applying creative thinking to real projects that require thoughtful presentation and strong visual storytelling.
My Work
